Kinds of Paper In Catalog Printing & Packaging Paper Tubes

There are numerous things that are essential to catalog design. The cover page design and the style of your catalog's item pages all play essential functions in developing a brochure that will bring in new clients and sales.

None of the things pointed out above are more essential than the type of paper you will choose to print your catalog on. The "feel" of your catalog is essential to your potential consumers. The longer they have your catalog in their hands, the more product they will purchase. In this post I will discuss a few of the lots of paper options you have to print your brochure on.

You need to decide if the cover will be the very same paper as the rest of your brochure. In the majority of cases the cover will be of much heavier weight then the interior pages.

Second you will need to choose layered or uncoated paper for printing your catalog. Covered paper is for the glossier layouts and uncoated is more economical, but can still display your items well.

So you have two things to think about initially, "Will it be glossy paper or not?", "Will my cover be the very same weight as the interior pages of my brochure?"

Once you have actually responded to those two concerns the next choice is what the weight of the paper will be. A lot of catalogs opt for 60, 70, or 80 pound. weights. It would be 60lb uncoated or layered, 70 lb. Uncoated or layered. 80 lb. Paper usually is just selected for 80 lb. Weight and above. Not all paper is determined by weight. Some is determined by thickness or "points".

Now the above is truly over-simplified. There are other kinds of special paper you can pick from. There is textured paper, photographic paper, and other more pricey paper to pick from if you are offering a costly or high-end item.

There are likewise other factors to consider when choosing the paper your brochure will be printed on. Such as the approach of printing you are going to pick.

You can choose layered or uncoated paper if you are going to have your catalog printed on a hot-set web press. The heat will dry the ink here as it prints your catalog. If your printer utilizes a cold-set web press then the ink air-dries and is taken in into the paper. A cold-set web press can not print on coated paper.

Then you can pick from any of the high quality documents they have available, if your printer uses a sheet-fed press. The very same chooses printers that do digital printing.

It will depend a lot on the printer you pick. You need to learn what type of paper is readily available and you will want to see samples of the paper to get a better idea of which one you wish to print your brochure on. Also ask your printer to recommend the various types of paper they believe will be the best for your brochure.

Here is a list of a few of the kinds of paper your printer might have readily available for you to pick from or might have the ability to purchase for you.

Four things identify the quality of the paper, opacity, ppi, finish, and brightness. (Pounds per inch) Brightness impacts the contrast and brilliance of the paper. It impacts how your text will stand out on the pages of your brochure. Opacity is how much your ink shows up from the back of the page. If a paper is too nontransparent, your text and images from one page will be seen through onto another page that your consumer is attempting to read. The finish impacts the feel of the pages and also how your images will look. The lower grade finishes produce grainier images while high quality finishes hone the appearance of your images.

Ask your printer to supply you with samples or example pamphlets and a price list for printing your brochure on the various kinds of paper prior to you choose. You understand what your spending plan is and paper is only one of the expenses you have to consider.


None of the things mentioned above are more crucial than the type of paper you will select to print your catalog on. In this article I will go over some of the many paper choices you have to print your catalog on.

There is textured paper, photographic paper, and other more pricey paper to choose from if you are offering a high-end or pricey here product.

If you are going to have your brochure printed on a hot-set web press, then you can pick uncoated or layered paper. You require read more to discover out what type of paper is available and you will desire to see samples of the paper to get a much better concept of which one you desire to print your brochure on.

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